AI Insights · Timothy · July 2024
Top 5 Virtual Fitness Programs in Australia Q2 2024
Explore the performance of the top 5 virtual fitness programs in Australia for Q2 2024, including download trends, revenue, and active users.
In Q2 2024, the top 5 virtual fitness programs in Australia showed varying trends in downloads, revenue, and weekly active users. Here's an overview of their performance based on data from Sensor Tower.
Strava: Run, Bike, Hike experienced fluctuating revenue, peaking at around $114K in the week of May 6, before settling at approximately $94.7K by the end of June. Downloads saw a decline from 15.4K at the beginning of April to 10.7K by the end of June. Weekly active users showed some variability but remained strong, ending the quarter at about 350K.
AllTrails: Hike, Bike & Run had a consistent revenue trend, peaking at nearly $49.8K in late April before settling at around $38.5K by the end of June. Downloads fluctuated, starting at 11.7K in early April and ending at 10.2K by late June. Active users increased from 65.2K to approximately 80.8K over the quarter.
Push For Better saw a significant spike in downloads, rising from 153 at the start of April to a peak of 56.4K in the first week of June, before dropping to 603 by the end of June.
Qantas Wellbeing had a strong performance in terms of downloads, peaking at 23.9K in the week of April 8, and maintaining a steady rate around 4.8K to 7.5K for the rest of the quarter. Active users consistently increased, reaching nearly 300K by the end of June.
The AF App maintained a steady download rate, averaging around 6.8K to 7.3K per week, with a slight uptick to 8.3K in the final week of June. Active users showed a gradual increase from 33.4K to approximately 39.3K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
